Branding: Surge Youth Ministry

Surge is a youth ministry in Chattanooga, Tennessee serving grades 7-12. The goal for branding Surge was no different than any other youth ministry - appeal to the youth. When it comes to youth ministry, the aim is always to create something that kids are excited to get behind, rally around and really champion. We also aim to create an identity that will drive others to ask questions and learn more about the ministry. With Surge specifically, it was important to incorporate a wave as symbolism for “something sudden and powerful, with great momentum and potential; something that moves, changes and brings others along for the ride.”